The Net-Results Blog
How do you generate leads for your SaaS company online?
As Director of Marketing of a SaaS company, I can probably chip in here. Here’s what we do: Paid advertisingA big chunk of our lead flow comes from paid ads. Google Ads, Facebook, LinkedIn all work for us (with various levels of success, or I should say: with a...
What kinds of questions do marketing managers try to answer?
I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We aren't the biggest in our...
9 Marketing Resolutions You Should Make for 2019
It’s no shocker that the New Year is the time of resolutions. Instead of trying to spend more time on the treadmill or vowing to eat more broccoli, try these 9 Marketing Resolutions for 2019 that’ll help kick your team and your work into high gear in the new year. 1:...
Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?
If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound...
What are some of the best all-in-one lead generation and sales automation software for small B2B based businesses?
Obviously you’re going to get some answers here that say “pick our tool!”. Indeed, I am equally biased, being part of the leadership over at Net-Results marketing automation. So, let me make this brief. Using Net-Results, you can: Capture and nurture leads from your...
What factors did your organization consider before investing in automation marketing?
There’s a lot of things to consider when (potentially) purchasing marketing automation. The first thing you do is put together a business case. That will provide you (and your management) with a clear reasoning of why you need marketing automation right now - from a...
Platform Updates – December 14, 2018
Another busy week down! By now, many of our customers have already been reaping the metrics of their Black Friday and Cyber Monday campaigns. In the meantime, we’ve been enjoying a few successes of our own. We’re happy to share a few of them including: Marketo...
What are some great marketing strategies for small businesses in 2019?
Considering you’re asking for a small business, I’m going to assume a couple of things: You have a limited budget. You have a small marketing team. You don’t have massive brand awareness. You have competitors that are bigger than you. Small Business Marketing Strategy...
How can I overhaul my small business marketing strategy in 2019?
The real question is SHOULD you even overhaul it? In my experience, getting marketing “right” is almost never an overhaul kind of thing. It’s an iteration kind of thing. If you’re a small business, you probably have a limited budget. You have bigger competitors. You...
What are the new frontiers for marketing automation in 2020 and beyond?
Most of us got into marketing automation because it makes our lives as marketers a lot easier. Except sometimes it doesn’t. In fact, before it makes your life easier, marketing automation tends to make your life temporarily harder. Before your lead generation efforts...
Is integration the key to the future of marketing automation?
No one MAP (Marketing Automation Platform) vendor can hope to be the best at everything, so integration is imperative. “Playing nice” increases the chance that customers will be able to effectively use your platform in conjunction with other tools, or their home built...
Platform Updates – November 16, 2018
Maybe it’s the cooler weather, but the near-winter months always seem like a great time to get things in order. Before the guests arrive, before you unveil anything new, a little cleanup can help you set the stage. We’ve got a lot of great things coming, which is why...
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