Agency Partners, Channel Partners, Demand Generation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile...
Agency Partners, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
CONGRATULATIONS! YOU’RE LOOKING AT MARKETING AUTOMATION. You’ve made the leap that many others, including your competitors, are investigating. Well done! Your boss has asked you what benefits you will get from marketing automation quickly. A proper...
Agency Partners, Channel Partners, Demand Generation, Marketing Automation, Thought Leadership, Uncategorized
The landscape for marketing agencies is a dynamic environment. It is relentless in its pursuit of the next creative peak and unforgiving of plateaus. Technology advancements are changing client expectations. Today’s savvy clients demand that agencies not only...
Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
We’re happy to announce that Progressive Profiling capabilities have been added to our drag and drop form builder. What Is Progressive Profiling? Progressive Profiling adds intelligence to your web forms allowing them to only display form fields that your...
Database Segmentation, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
As we all know, it’s election season here in the (somewhat) United States. The candidates are burning up the miles, platforms and soapboxes to make sure their message is properly stated and that you understand that their opponents are evil people out to steal...
Lead Management, Marketing Automation, Uncategorized
Over the years we have had the opportunity to work with many agencies and clients in the implementation of their marketing plans. The 2 key factors that we have seen in the success of these clients are the ability to map content to their customer’s buying process and...
