Marketing Automation, Thought Leadership, Uncategorized
For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...
CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
Database Segmentation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Curious about account-based marketing (ABM) and whether it’s a good strategy for your organization? We’re hosting a roundtable discussion about ABM through BMA Colorado on April 24th. Meredith Giersch, our Director of Channel Optimization, will explain how to...
Agency Partners, Channel Partners, Marketing Automation, Thought Leadership, Uncategorized
For agencies, it’s important to be constantly considering the business needs of your customer ecosystem. Think about your top 5 clients. What are they doing today and what should they be doing to become more successful? Are your clients’ businesses growing at the rate...
Agency Partners, Channel Partners, Thought Leadership, Uncategorized
Each month Net-Results chooses one of our global channel partners to feature in a “Spotlight” interview. The firm we choose is a Net-Results partner with a compelling offering who is a leader in their industry. We publish our Partner Spotlights to our blog and in our...
Database Segmentation, Marketing Automation, Net-Results Product Features, Thought Leadership, Uncategorized
I recently read this post on the SiriusDecisions blog about the minimum requirements for a marketing automation platform. The Net-Results team really enjoyed the article, and then pow-wowed about what else we think could or should be added to their list. Since...
