There be two sides to this coin… The grand plans of marketers commonly fail to achieve their objectives. Money is wasted and business owners get cynical. On the other side, many business owners have unrealistic expectations of marketing. They don’t understand...
No, it won’t. Not in the way that many people seem to hope it will be. Artificial intelligence is not even close to the level required to craft emotional appeals – to write copy and integrate it with design as part of an overarching strategy. The art of human...
The lack of certainty. It’s a total pain in the arse. My company has been “breaking out” so to speak with relatively rapid growth. This has led to rising levels of resources to put back into marketing. But where to put them? If we do A, B, and C, will we...
A few years back, the founder of a marketing agency told me about his hiring process. It was clear that this process would massively reduce the amount of time we had to spend identifying great marketing candidates. We’ve now used this process for years and are...
I’ve been in the email marketing space for many moons and am not familiar with any well known email marketing services that are *just* for agencies. I can think of several that started out with an agency focus as it’s a good way to generate revenue when you’re getting...
The “best”? It’s all relative and you’ve asked an “absolute” question. This can’t really be answered for 2 reasons: What constitutes the “best” varies big time based on your needs, your team’s skill levels/experience, your budget, and a pile of other factors. Best for...
