Should marketing filter lead flow to sales based on lead scoring?
Lead scoring is most useful when the quality of leads is more important than you than the quantity of leads. What I mean by that is: if you don’t have many leads to begin with, it probably doesn’t make much sense to filter them through scoring. Sales will want to talk...
What are the best ways to market a bootstrapped B2B SaaS startup to the US market?
What are the best ways to market a bootstrapped B2B SaaS startup to the US market? Bootstrapping a SaaS is certainly a different game than building a business on venture capital. You’ve got to run a profit, or you won’t have anything to reinvest into the...
How do you structure effective lead nurturing drip email campaigns?
How do you structure effective lead nurturing drip email campaigns? I’m going to give you the answer you were dreading. And then I’ll give you a little more to go by. 😉 How do you structure lead nurturing? … it depends! (See, you were dreading that one,...
What is the best form of marketing for a SAAS business?
What is the best form of marketing for a SAAS business? SaaS Marketing. If only there was a “best form” for it. We’d all just do that and lie in our hammocks for the rest of the day. 🙂 The truth is that the success of your SaaS marketing strategies...