What are the challenges faced by the marketing department in a company?
Let me write you an answer based on my experience in both medium-sized businesses (so 25+ employees) and several large businesses (let’s say 400+ employees, though part of an international brand consisting of thousands of employees). The challenges are oftentimes...
What does Net-Results offer that Hubspot or Marketo cannot?
As a consultant and someone who’s worked with Marketo, Pardot, Eloqua, HubSpot and several other platforms extensively: I’m a big fan of Net-Result. Let me explain why. Net-Results’ tag phrase kind of says it all: they’re the first choice of people buying marketing...
How do you market a SaaS product in the Nordics?
You market it… as if you were marketing to people! Turns out, the Nordics are full of people. 😉 Seriously though, the marketing to Nordics is no different than marketing to other countries. Or, at least, from European countries. The latter, I feel, does count. And so,...
Does email marketing still help you get sales?
Let me say one thing about email marketing that’s often overlooked. Especially when we’re talking about supporting sales processes: If you do email marketing right, it makes you look totally professional. Just imagine: one of your sales reps visits a...