I’m the founder/ceo of a marketing automation platform and, as you may expect, we use automation to great effect all the time. A successful automation workflow isn’t magic and doesn’t need to be complicated. Here’s an example of something that’s working for us now…...
As much as marketing automation WILL save you time once you’re set up: it’s still too much work starting out. The sheer amount of steps to take and things to take account into when setting up even a simple automation is still staggering. Because marketing automation...
Doesn’t “consolidation” mean “less vendors exist because they are being consolidated”? Transferring the ownership of Marketo from Vista to Adobe does not consolidate anything. The same number of marketing automation vendors exist today as did yesterday, so no...
Is inbound marketing better than traditional marketing for B2B? Choosing inbound vs. “traditional marketing” is entirely dependent on your target market and its characteristics. Two quick examples: Well Data Labs is 4 or 5 year old company (approximately, I’m not...
Why is it hard to scale up SaaS marketing? Because it’s not self-explanatory. Like, at all. Marketing Is An Art Marketing is an art. There’s a set of principles, sure, but it’s up to the artist (i.e. marketer) to apply them in a way that leads to success. Just like a...
For me, the foundation was basic marketing skills. Building funnels. Understanding how people navigate through your funnel. Then, when it became available, I made sure to get better at the technical aspects, to the point of getting certified. I first learned how to...
