There’s a lot of things to consider when (potentially) purchasing marketing automation. The first thing you do is put together a business case. That will provide you (and your management) with a clear reasoning of why you need marketing automation right now –...
Considering you’re asking for a small business, I’m going to assume a couple of things: You have a limited budget. You have a small marketing team. You don’t have massive brand awareness. You have competitors that are bigger than you. Small Business Marketing Strategy...
The real question is SHOULD you even overhaul it? In my experience, getting marketing “right” is almost never an overhaul kind of thing. It’s an iteration kind of thing. If you’re a small business, you probably have a limited budget. You have bigger competitors. You...
You know what? They expect too little. Far too little. Growth at the expense of the customer One of the biggest problems with the enterprise SaaS market is that it is an area of heavy growth. The growth isn’t the problem, it’s that the SaaS companies tend to focus...
Having operated as a consultant in the B2B marketing automation space and having worked behind the scenes at a major marketing automation vendor, I can perhaps shed some light on this topic. Adoption One of the biggest problems I kept running into as a consultant...
Best value for who exactly? What are your use cases? What is your budget? Tell me this: what is the best value vehicle? That question can’t be answered without a lot more information. Do you need to transport 3 kids in your vehicle? Do you need to move 2 tons of dirt...
