What is the best tool for B2B SaaS marketing automation?
You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization. Create a shopping list…Talk...
How do you generate leads for your SaaS company online?
As Director of Marketing of a SaaS company, I can probably chip in here. Here’s what we do: Paid advertisingA big chunk of our lead flow comes from paid ads. Google Ads, Facebook, LinkedIn all work for us (with various levels of success, or I should say: with a...
What kinds of questions do marketing managers try to answer?
I can’t speak for marketing managers in general, but I can tell you what the questions are that I’m trying to answer. Context: I’m in charge of marketing for a B2B SaaS product. How do I get our product in front of more eyeballs?We aren’t the biggest in our...
Has cold calling as a skill been largely replaced by inbound marketing and automated sales funnels?
If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound...