What are the qualities of a good lead magnet?
The qualities of a good lead magnet: Should offer genuine value Which is measured by whether someone is willing to exchange their email address in exchange for accessing it. I say genuine value, because we’ve all been burned by an enticing offer that turned out to be...
If you use a marketing automation platform, which one is it and what is good or bad about it?
Let me start off by being upfront about my very biased opinion: I work for and work with Net-Results Marketing Automation. That being said, before I was Director here, I spent 6 years in the marketing automation industry as a consultant. Let me share some of my...
Where is the best place to learn about inbound marketing in 2019?
Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No...
Can content marketing increase your website's conversion rate?
When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage,...