Database Segmentation, General, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
Have you ever found yourself stuck on a form only to find that you need to fill out information that you’re not comfortable sharing, or will consume too much of your time? Has a gated form ever felt like a nuisance to you when all you ever wanted was access to a...
Database Segmentation, Lead Nurturing, Marketing Automation, Progressive Profiling, Uncategorized, Website Visitor Identification
The following is a guest post by the talented Chris Kilbourn of TOFU Marketing. Your customers are the heart of your marketing. You know that. So why is your company still using awkward, generic stock photos on your website and marketing materials? Why do your blog...
Database Segmentation, Lead Management, Marketing Automation, Progressive Profiling, Uncategorized
Well, I have officially started my senior year at CU Boulder. As I begin my new classes, I am noticing that what I have learned during my internship is already proving to be useful. Not only can I apply my new knowledge in my classes, but I can also apply it to...
Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized, Website Visitor Identification
The economics of online marketing pivot almost entirely on conversion rates. Tweet This! If you can acquire more conversions for your same advertising, email and social marketing spend, you win. You increase your revenue performance while also lowering your cost per...
Agency Partners, Marketing Automation, Marketing Basics, Progressive Profiling, Submission Forms, Uncategorized
Hi, nice to meet you! Can I get yo’ numba? Excuse me? This is an unfortunate scenario that can be found all over the internet. No, not internet dating and lame pick-up lines. I’m talking here about irresponsible landing pages. Please, don’t be that...
Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
We’re happy to announce that Progressive Profiling capabilities have been added to our drag and drop form builder. What Is Progressive Profiling? Progressive Profiling adds intelligence to your web forms allowing them to only display form fields that your...
