Drip Campaign, Email Marketing, General, Lead Nurturing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
Social media is quickly taking over as our way of communicating. Ten years ago if you wanted to organize a meeting at a certain time and place, a conversation over a phone occurred. Now a tweet or post on social media will accomplish the same goal. Social Media is...
Database Segmentation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been noticing a lot of parallels...
Email Marketing, Featured Posts, Marketing Automation, Marketing Basics, Uncategorized
What happens in Vegas Stays in Vegas? Well, considering I am writing this blog for my internship, I certainly hope it does! However, there are a few things that do leave Vegas with you. One thing that I took home with me was a $10 chip from our casino, but more...
Email Marketing, Featured Posts, Marketing Automation, Marketing Basics, Uncategorized
As a college graduate with a degree in marketing I never thought I would have that feeling of being lost or uncertain about my professional future. You know that feeling you had in high school when you weren’t sure where your life was going and the daunting...
Email Marketing, Featured Posts, Marketing Automation, Marketing Basics, Uncategorized
Have you ever been rejected? It’s rather humbling (and by that I actually mean demoralizing). I actually wrote over forty cover letters, followed half the advertising agencies between Boulder and Denver on Twitter and even mailed a custom-designed...
Demand Generation, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized, Web Analytics
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused...
