Agency Partners, Demand Generation, Email Marketing, Marketing Automation, Marketing Basics, Submission Forms, Uncategorized
Call to Action (CTA) buttons call to mind the expression “the devil is in the details”, because they seem like a small detail in the grand scheme of things, but in reality they have a huge impact on conversion rates. CTA buttons come in all shapes, sizes, colors and...
Demand Generation, Email Marketing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
Blake Anderson of the popular Comedy Central show “Workaholics” spoke about the overwhelming presence of social media in our lives when he tweeted “If you follow a girl on Instagram and her best friend on twitter you will literally know every single thing happening in...
Agency Partners, Marketing Automation, Marketing Basics, Progressive Profiling, Submission Forms, Uncategorized
Hi, nice to meet you! Can I get yo’ numba? Excuse me? This is an unfortunate scenario that can be found all over the internet. No, not internet dating and lame pick-up lines. I’m talking here about irresponsible landing pages. Please, don’t be that...
Marketing Automation, Marketing Basics, Net-Results Product Features, Social Media, Thought Leadership, Uncategorized
It’s Boulder Startup Week and I’m feeling inspired. You may have noticed the lack of an “Internlandia” in the title…I’m an official full-time employee now! I spent 3 months here as an intern making photocopies, washing cars, doing...
Email Marketing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
The field of marketing has experienced many changes as technological advances, human and corporate goals as well as consumer habits have evolved. From humble beginnings as early-human paintings of animals to carefully segmented content, marketing has developed into...
Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Uncategorized
Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may need tweaking. Here is what...
