Marketing Basics, Uncategorized
Customer reviews can provide businesses a tremendous boost. They increase credibility and social proof. Prospects doing research will use them as part of their research process. A collection of reviews on various sites will help you increase your lead flow. We’ve had...
Email Marketing, Marketing Basics, Quick Tips, Uncategorized
Your prospect has made it to your landing page! Great job – that’s half the battle. But there’s a problem… Your logo and images look a bit fuzzy to her on the Macbook Pro she’s using (it has a Retina Display that’s making your logo look...
Database Segmentation, Demand Generation, General, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
How are you marketing/selling your product or service? Are you catering to your product team or to the prospect you have on the phone or on your website? Are you sure? People make purchase decisions based on emotion but justify their buying decisions based on fact....
CRM Integration, Marketing Automation, Marketing Basics, Uncategorized
Email marketing is reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers. (Forrester Research, Gauging Your Progress and Success, Dec 2013) The power of email marketing stems from its ability to create and manage one-to-one...
CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
Agency Partners, Channel Partners, Demand Generation, Marketing Basics, Thought Leadership, Uncategorized
The Paradigm Shift in Agency Services As inbound marketing leads the paradigm shift from “Mad Men” thinking to customer-centric marketing efforts,
