Marketing Automation, Uncategorized
Although marketing automation is still fairly “new” in the technology landscape, it’s still kind of fun to think about what marketers used to have to do before MAPs came into their world. And by fun, I mean scary! What would be the current state of sales funnels and...
CRM Integration, Marketing Automation, Marketing Basics, Uncategorized
Email marketing is reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers. (Forrester Research, Gauging Your Progress and Success, Dec 2013) The power of email marketing stems from its ability to create and manage one-to-one...
Email Deliverability, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
The great folks at SendGrid, one of our trusted technology partners, have written a terrific post on the new Canadian Anti-Spam Law. You can check it out here.
Marketing Automation, Uncategorized
While the British and the Americans share a language — well, mostly — and many traditions, there are some that are unique. In America summer begins with a three-day weekend at Memorial Day near the end of May and ends with another three-day weekend at the start of...
Agency Partners, Channel Partners, Events, General, Marketing Automation, Uncategorized
Each month Net-Results chooses one of our global channel partners to feature in a “Spotlight” interview. The firm we choose is a Net-Results partner with a compelling offering who is a leader in their industry. We publish our Partner Spotlights to our blog and in our...
CRM Integration, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized
You’ve heard all about how sales and marketing need to be aligned to truly be efficient with your company growth, right?. Maybe you’ve even taken some steps to improve upon that. But how do you know if these two sides in your company are truly aligned? Well, here are...
