Database Segmentation, General, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
Have you ever found yourself stuck on a form only to find that you need to fill out information that you’re not comfortable sharing, or will consume too much of your time? Has a gated form ever felt like a nuisance to you when all you ever wanted was access to a...
Email Marketing, Marketing Automation, Social Media, Uncategorized
CMOs are spread thin. They worry about creating and executing on marketing strategy, increasing revenue, developing and measuring key metrics, overseeing and driving the efforts of the marketing team… the list goes on and on. For many of these reasons, it’s often the...
Marketing Automation, Uncategorized
By now you have read this often-stated statistic: on average, buyers progress 57% through their buying process before engaging with a salesperson. This means that 57% percent of buyers are in the hands of Marketing before they talk live with anyone in your...
Marketing Automation, Social Media, Uncategorized
Are you measuring your social media success? Do you understand how to measure your activities in social media? Do you know how to gather the right insight to help you achieve your social media goals? If not, let’s explore what you may need to know about measuring...
Database Segmentation, Demand Generation, General, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
How are you marketing/selling your product or service? Are you catering to your product team or to the prospect you have on the phone or on your website? Are you sure? People make purchase decisions based on emotion but justify their buying decisions based on fact....
Marketing Automation, Uncategorized
What’s in a subject line? Everything! The subject line is the key to your CTA. Want to drive prospects to the body of your email? Let’s take a look at ways to make it happen! Email deliverability in most cases is largely dependent on the subject line....
