Marketing Automation, Marketing Basics, Uncategorized
A common way to identify sales leads with marketing automation is to use visitor tracking + website behavior to learn more about prospects interests, intentions and current buying status. When new to marketing automation, this is one of the most eye-opening functions...
Marketing Automation, Sales Management, Uncategorized
The quintessential marketing automation strategy is to become more efficient and effective at moving people/companies from lead to customer aka improve sales funnel conversion. What is sales funnel conversion? Clearly there are many steps involved in each stage: 1) a...
Featured Posts, General, Marketing Automation, Uncategorized
You are likely going to go through a demo of each of the marketing automation platforms you are considering. During that demo, you’re going to want to make sure you get these questions answers. You may have more than these, but make sure you ask these X questions...
Marketing Automation, Thought Leadership, Uncategorized
For nearly 5 years, I’ve been working with sales and marketing teams to collaborate on marketing automation programs helping to make their demand gen engines run more effectively. I’ve found that working side-by-side with the sales team (as a member of the marketing...
Email Marketing, Featured Posts, Lead Management, Marketing Automation, Uncategorized
There is so much you can do with marketing automation, but it takes ample planning, testing and execution. You may get a little dizzy with all the possibilities, but here is something we can recommend that works for us and makes marketing automation, specifically...
Featured Posts, Marketing Automation, Uncategorized
It’s very important to audit your marketing automation at least quarterly. You don’t want it to get unruly, disorganized, outdated or underused. If I was given 97 minutes to do a marketing automation audit, it would include the following: Database Management: Archive...
