Marketing Automation Archives - Page 2 of 30

Is integration the key to the future of marketing automation?

No one MAP (Marketing Automation Platform) vendor can hope to be the best at everything, so integration is imperative. “Playing nice” increases the chance that customers will be able to effectively use your platform in conjunction with other tools, or their home built...

When switching from HubSpot to Marketo, is it possible to transfer over the HubSpot-set cookies so Marketo doesn't have to start its cookies from scratch?

Marketing Automation, Quora Answers

Actually yes, you can “pre-cookie” website visitors in a new marketing automation platform that were previously “cookied” (tracked) in your old platform. We’ve done exactly that for customers switching to Net-Results (where I’m founder and CEO) from Eloqua, Pardot,...

What are the most profitable/beneficial features of a marketing automation system?

Marketing Automation, Quora Answers

There are exactly 2 reasons to use marketing automation, 2 ways to “profit” from it: Identify the prospects whose timing is changing to your advantage. Build a relationship with prospects whose timing is yet to change. Everything else is just frosting, features to...

Tracking Calendly Conversions in Google Analytics and AdWords

Lead Management, Marketing Automation

We are big fans of Calendly. It’s critical to our inbound lead generation as every prospect that schedules a demonstration of our marketing automation platform does so via Calendly. That’s why it kills us that Calendly operates in a way that does not allow us to track...

Zapier Integration: Connect Your Marketing Automation Platform to 100's of Apps

CRM Integration, Events, Marketing Automation, Net-Results Product Features, Uncategorized

[vc_row][vc_column][vc_column_text css=”.vc_custom_1478557643067{margin-bottom: 0px !important;border-bottom-width: 0px !important;padding-bottom: 0px !important;}”]So you need to get Net-Results to “talk to” another tool you use but are stuck...