Email Marketing, In the News, Marketing Automation, Marketing Basics, Uncategorized
Gmail’s new tabbed inbox is making waves in the digital marketing community and for good reason. According to MailChimp’s blog, their recent study shows that open rates are down significantly for both weekdays and weekends, and marketing emails are now...
Agency Partners, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
In 2011, a study was released by The McKinsey Global Institute, which set the blogosphere on fire. After months and years of bad news about downsizing and flat growth, it seems we had finally hit the bottom. How? Well, somewhere along the way we had unknowingly...
Demand Generation, Marketing Automation, Marketing Basics, Uncategorized, Web Analytics
When Google says “jump”, we ask, “how high?” Google recently announced changes designed to prevent manipulation of search engine rankings via over-optimized press release links and text. Specifically, Google says that they will no longer...
Demand Generation, Marketing Automation, Marketing Basics, Social Media, Thought Leadership, Uncategorized
[vc_row][vc_column][vc_column_text] Being the channel-focused organization that we are, Net-Results continually combs the interweb to locate more thought leadership and practitioners of demand generation strategies. As such, I’ve decided to roll out 53 (yes, 53. Don’t...
Marketing Automation, Sales Management, Thought Leadership, Uncategorized
The free trial is all too often misunderstood by software companies. How it is utilized, offered and supported is a continual subject of debate. This confusion causes one of the most important processes in the sales cycle to become the least efficient, and with this...
Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized, Website Visitor Identification
The economics of online marketing pivot almost entirely on conversion rates. Tweet This! If you can acquire more conversions for your same advertising, email and social marketing spend, you win. You increase your revenue performance while also lowering your cost per...
