Drip Campaign, Featured Posts, Lead Nurturing, Marketing Automation, Uncategorized
A quick tip of the hat to the Sugarhill Gang… The experts have drip marketing down to a science. Give the right guru a lead database full of hot, cool and luke-warm leads and soon you’ll have a revenue stream that doesn’t quit. That’s because...
Drip Campaign, Lead Nurturing, Marketing Automation, Uncategorized
If you don’t know what drip marketing is, it’s likely that you’re at least familiar with the practice. Drip marketing is the process of sending messages to prospects and customers at regular intervals based on certain behaviors or lead status. The...
Featured Posts, Lead Nurturing, Marketing Basics, Uncategorized
According to most sales statistics, 95% of your prospects are merely browsing and as many as 70% of them will eventually buy what you’re selling. Only 5% of those prospects, if that, are ready to buy right now. That means most of your leads are just sitting...
Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
In my last post I described how you can run effective lead nurturing campaigns with a limited amount of original content. While this advice runs contrary to the messaging of many marketing automation vendors, I assure you that it’s being put to use successfully by...
Lead Management, Lead Nurturing, Marketing Automation, Uncategorized
Many companies considering implementing a marketing automation solution feel they aren’t ready. They don’t have a library of custom content available nor the means to generate sufficient content on their own. They’ve read over and over that lead...
Lead Management, Lead Nurturing, Marketing Automation, Uncategorized
Talented sales people have known for years that the best way to keep the pipeline full is to identify prospects, develop relationships with them and then close the sale when the time is right. But, if it were that easy, very few sales people would ever find...
