Demand Generation, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized, Web Analytics
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused...
Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
We’re happy to announce that Progressive Profiling capabilities have been added to our drag and drop form builder. What Is Progressive Profiling? Progressive Profiling adds intelligence to your web forms allowing them to only display form fields that your...
Database Segmentation, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
As we all know, it’s election season here in the (somewhat) United States. The candidates are burning up the miles, platforms and soapboxes to make sure their message is properly stated and that you understand that their opponents are evil people out to steal...
CRM Integration, Database Segmentation, Demand Generation, Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Net-Results Product Features, SugarCRM Integration, Uncategorized
Looking for alternatives to Hubspot? Recently, Viktor Nagornyy of Viktorix Innovative, published a blog post titled, “8 HubSpot Alternatives for Marketing Automation.” Much to our chagrin, we did not make Viktor’s list! Come on Viktor…...
Drip Campaign, Lead Nurturing, Marketing Automation, Uncategorized
Lead Nurturing vs Drip Email Marketing Campaigns A guy walks into a bar. He spots his quarry. Comes groovin’ up slowly. He pulls out his best line and in a dark brown voice says to her (or him, whatever you’re into)… “Come here often”?...
Database Segmentation, Drip Campaign, Featured Posts, Lead Nurturing, Uncategorized
Newsletters lost their mojo several years ago. They have low open rates and even lower response rates. Here’s why. A typical newsletter is a collection of unrelated information: industry news, product update announcements, tips & tricks, new hires/departures,...
