Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized, Website Visitor Identification
The economics of online marketing pivot almost entirely on conversion rates. Tweet This! If you can acquire more conversions for your same advertising, email and social marketing spend, you win. You increase your revenue performance while also lowering your cost per...
CRM Integration, Email Marketing, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
The other day I received an email that had very clearly missed its target market when it landed in my inbox. The email in question was from a law firm seeking my participation in a class action lawsuit for a botched surgical procedure for women that I had supposedly...
Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Uncategorized
Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may need tweaking. Here is what...
Channel Partners, Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Net-Results Product Features, Uncategorized
This week at Net-Results, the Intern focus was learning about campaign development, creation and management. Our internship program takes us through each department of Net-Results, training us on the platform and its capabilities. So when we were asked to participate...
Drip Campaign, Email Marketing, General, Lead Nurturing, Marketing Automation, Marketing Basics, Social Media, Uncategorized
Social media is quickly taking over as our way of communicating. Ten years ago if you wanted to organize a meeting at a certain time and place, a conversation over a phone occurred. Now a tweet or post on social media will accomplish the same goal. Social Media is...
Database Segmentation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been noticing a lot of parallels...
