Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Uncategorized
Hello Fellow Revenue Makers, The year is officially one-third of the way over. Crazy, I know, but true. It’s also a great time to look deeper into your marketing automation and lead management practices and processes and see what may need tweaking. Here is what...
Channel Partners, Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Net-Results Product Features, Uncategorized
This week at Net-Results, the Intern focus was learning about campaign development, creation and management. Our internship program takes us through each department of Net-Results, training us on the platform and its capabilities. So when we were asked to participate...
Database Segmentation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
Have you ever searched for housing on Craigslist? It can be pretty intense. I’m currently in the midst of searching for housing and I have a set of ideals and a set of “insteliminations.” The funny thing is I’ve been noticing a lot of parallels...
Demand Generation, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation, Marketing Basics, Thought Leadership, Uncategorized, Web Analytics
Perusing my Hootsuite account recently I came across a tweet from Gleanster (who I am a big fan of) that stated that the term marketing automation was now evolving to revenue performance management, and we (marketers? users? bloggers? managers? already-confused...
Agency Partners, Channel Partners, Demand Generation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Agility is the darling of business logophiliacs. Strategists, managers, marketers and bloggers are in love with the concept of agility. There’s agile software development, agile communication practices, and now there’s Agile Marketing Automation. Agile...
Lead Management, Marketing Automation, Uncategorized
Over the years we have had the opportunity to work with many agencies and clients in the implementation of their marketing plans. The 2 key factors that we have seen in the success of these clients are the ability to map content to their customer’s buying process and...
