CRM Integration, Lead Management, Lead Nurturing, Lead Scoring, SugarCRM Integration, Uncategorized
Marketing Automation Platforms (MAPs) and CRM Systems are like Calvin and Hobbes: they’re better together. Each is great on their own, but together they’re an unbeatable force. A robust CRM integration isn’t just a “want” in a MAP, it’s...
Database Segmentation, Lead Management, Marketing Automation, Progressive Profiling, Uncategorized
Well, I have officially started my senior year at CU Boulder. As I begin my new classes, I am noticing that what I have learned during my internship is already proving to be useful. Not only can I apply my new knowledge in my classes, but I can also apply it to...
Agency Partners, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
In 2011, a study was released by The McKinsey Global Institute, which set the blogosphere on fire. After months and years of bad news about downsizing and flat growth, it seems we had finally hit the bottom. How? Well, somewhere along the way we had unknowingly...
Agency Partners, Lead Management, Lead Nurturing, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized, Website Visitor Identification
The economics of online marketing pivot almost entirely on conversion rates. Tweet This! If you can acquire more conversions for your same advertising, email and social marketing spend, you win. You increase your revenue performance while also lowering your cost per...
In the News, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
We all have an internal list of how we want to engage with digital information. We all have preferences, we all have biases, and we all have trusted sources. But those preferences develop, they change, and they are motivated by our goals, which can be transitory. As...
CRM Integration, Lead Management, Marketing Automation, Uncategorized
Marketing Automation Drama… A few weeks ago Salesforce.com acquired Pardot via their acquisition of Exact Target. Today Salesforce.com de-listed both Marketo and Eloqua from their AppExchange. With ~90% of Marketo’s customer base being Salesforce users the...
