Lead Management, Quora Answers, Sales Management
Marketing an agency, for me, is more about quality of leads than quantity of leads. Your automation strategy should ensure your agency gets the projects you really want. Allow me to explain: It’s not about scale, but about quality If you’re selling a...
Lead Management, Marketing Automation
We are big fans of Calendly. It’s critical to our inbound lead generation as every prospect that schedules a demonstration of our marketing automation platform does so via Calendly. That’s why it kills us that Calendly operates in a way that does not allow us to track...
Lead Management, Lead Scoring, Marketing Automation, Uncategorized
Lead scoring is readily available in most marketing automation platforms but quite often is misused, overlooked or poorly planned.You should score leads by lead stage to help sales team prioritize time. Lead scoring is most effective when your MAP allows you to...
Lead Management, Uncategorized
To really be best in class with your demand generation program, lead stage management is key. It’s imperative that you keep a tight control on your leads in their active lead stage. By doing so, you’ll have better reporting, forecasting and targeted...
Email Marketing, Featured Posts, Lead Management, Marketing Automation, Uncategorized
There is so much you can do with marketing automation, but it takes ample planning, testing and execution. You may get a little dizzy with all the possibilities, but here is something we can recommend that works for us and makes marketing automation, specifically...
Drip Campaign, Email Marketing, Lead Management, Lead Nurturing, Uncategorized
A sticking point for many marketers who are getting familiar with the tools in marketing automation software is how to properly plan and configure drip and nurturing campaigns. This is especially true when there are numerous actions and paths a prospect may go down...
