Drip Campaign, Email Marketing, Lead Management, Marketing Automation, Net-Results Product Features, Uncategorized
We’ve been busy here in Colorado listening to your feedback and cranking out great new features. Today we’re excited to announce the immediate availability of our new Drip Email Campaign interface, the addition of Manual Lead Scoring, and significant enhancements to...
Email Deliverability, Email Marketing, Featured Posts, Marketing Automation, Uncategorized
You say you’re not a spammer? You send legitimate marketing communications? Prove it. There are three major authentication protocols: DKIM, DomainKey, and SPF. These effectively introduce you to the recipient’s mail server, and greatly improve your chances of inbox...
Email Deliverability, Email Marketing, Marketing Automation, Marketing Basics, Spam Filter, Spam Score, Uncategorized
Automated emails, triggered emails, drip email marketing. These phrases are often used by people considering a marketing automation system. The common thread in these phrases of course is email and where there’s email, unfortunately there’s spam. Nobody wants to be...
Email Marketing, Marketing Automation, Marketing Basics, Uncategorized
Building an opt-in database and growing quality website traffic are two tasks nearly every marketer is faced with, regardless of specific position or industry. After all, these components are the building blocks for most marketing campaigns and the foundation for a...
Email Marketing, Marketing Automation, Marketing Basics, Uncategorized
As a marketing automation software company, we focus on the importance of sending trigger-based marketing campaigns and engaging leads through targeted communications. Email marketing is an important component of these campaigns, so we wanted to share a few tips,...
Email Marketing, Marketing Automation, Uncategorized
Have you ever been quietly sipping a pint or four at your local watering hole and found yourself engaged in a spirited (pun intended) debate about, “Who’s better? Beatles or Stones?” While I have my opinions and theories (and our COO has his), a few songs from both...
