Email Marketing, Marketing Automation, Social Media, Uncategorized
CMOs are spread thin. They worry about creating and executing on marketing strategy, increasing revenue, developing and measuring key metrics, overseeing and driving the efforts of the marketing team… the list goes on and on. For many of these reasons, it’s often the...
Email Deliverability, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
The great folks at SendGrid, one of our trusted technology partners, have written a terrific post on the new Canadian Anti-Spam Law. You can check it out here.
Auto Responder, Email Marketing, Marketing Automation, Net-Results Product Features, Submission Forms, Uncategorized
Popular demand delivers again! We’ve added a new method to the Conversation controller in the JSON API. The new sendEmail method accepts two required parameters: email_id and contact_id and it does… just what you’d think it’d do (sends that email to that contact)....
Agency Partners, Channel Partners, Email Marketing, Lead Management, Marketing Automation, Uncategorized
I just returned from a trip to Belgium and Germany to meet with some of our outstanding partners. The insight gleaned from them was invaluable; trips like that really help me stay in touch with how Europe is embracing marketing automation and how that market is really...
Email Marketing, In the News, Marketing Automation, Marketing Basics, Uncategorized
Gmail’s new tabbed inbox is making waves in the digital marketing community and for good reason. According to MailChimp’s blog, their recent study shows that open rates are down significantly for both weekdays and weekends, and marketing emails are now...
CRM Integration, Email Marketing, Lead Nurturing, Lead Scoring, Marketing Automation, Uncategorized
The other day I received an email that had very clearly missed its target market when it landed in my inbox. The email in question was from a law firm seeking my participation in a class action lawsuit for a botched surgical procedure for women that I had supposedly...
