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Is email marketing still relevant?

Is email marketing still relevant?

Email Marketing, Marketing Automation, Marketing Basics, Quick Tips

We hear a lot of misconceptions surrounding email marketing. “People don’t open emails anymore.” “Email is a waste of time.” “Social is the most important thing now.”  So we made a new infographic, based on a report from our...
Marketing Automation Term Glossary

Marketing Automation Term Glossary

Email Marketing, Marketing Automation, SaaS

Diving into the world of marketing automation can come with a lot of confusing terms, definitions, and expressions. But we’re a company that values transparency and we believe that all this information should be easier to find… and all in one place. Therefore, without...
9 Marketing Resolutions You Should Make for 2019

9 Marketing Resolutions You Should Make for 2019

Email Marketing, Marketing Automation, Marketing Basics, Quick Tips, Social Media

It’s no shocker that the New Year is the time of resolutions. Instead of trying to spend more time on the treadmill or vowing to eat more broccoli, try these 9 Marketing Resolutions for 2019 that’ll help kick your team and your work into high gear in the new year. 1:...
Does email marketing still help you get sales?

Does email marketing still help you get sales?

Email Marketing, Quora Answers, Sales Management

Let me say one thing about email marketing that’s often overlooked. Especially when we’re talking about supporting sales processes: If you do email marketing right, it makes you look totally professional.  Just imagine: one of your sales reps visits a...
What is the impact of email automation in the present digital marketing scenario?

What is the impact of email automation in the present digital marketing scenario?

Email Marketing, Lead Nurturing, Quora Answers

When used correctly, the impact of email automation is a huge positive – more customers, more revenue. Even better, the results build over time. The reason for this is simple math. The Fastest Growing Part of Your Database is Prospects Who Haven’t Bought Yet Assuming...
How can you automate marketing without risking spoofing and spam blacklisting for your email address?

How can you automate marketing without risking spoofing and spam blacklisting for your email address?

Email Marketing, Quora Answers

You can safely automate emails without damaging your email reputation. Here are the do’s and don’ts… Do… Send emails that people want to read. Looking for the “secret” to great email deliverability? That’s it, right there. Set things up properly with your marketing...
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  • What are key elements of a customer driven marketing strategy?
  • What are the qualities of a good lead magnet?
  • Is email marketing still relevant?
  • Marketing Automation Term Glossary
  • If you use a marketing automation platform, which one is it and what is good or bad about it?
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