Demand Generation, Marketing Automation, Uncategorized
Without a doubt I am taking the liberty of using the name of the current Matt Damon vehicle, but bear with me. I do promise no spoiler alerts…..mainly because I have not seen the movie. I do know the premise, and my goal of this post is to relate it to marketing...
Demand Generation, Lead Management, Marketing Automation, Uncategorized
It’s hard to believe how fast marketing automation is evolving – and the wealth of information available about the space. If you have a Google Alert set for “marketing automation,” you know what we mean. With that in mind, we’d like to give a quick shout-out to a few...
Demand Generation, Email Deliverability, Email Marketing, Lead Nurturing, Marketing Automation, Uncategorized
Does it sometimes seem like it’s easier to get into Buckingham Palace then to get into your prospect’s inboxes? Unfortunately, many people still do not have a clear understanding that your subject line is your meal ticket when recipients are deciding whether to...
Demand Generation, Email Marketing, Marketing Automation, Uncategorized
One question we hear quite often from our clients is, “How often should I be sending emails and communicating with my database of leads?” While we wish there was a hard and fast rule on this topic, like so many other marketing questions, the answer really depends on...
Database Segmentation, Demand Generation, Marketing Automation, Uncategorized
Have you ever sat down at your favorite Mexican restaurant and been so hungry that you can’t decide what to order? From chicken enchiladas and rellenos to carne asada and shrimp ceviche, it all looks so good that you sit there…stumped. The wait staff may have to...
Demand Generation, Email Marketing, Marketing Automation, Uncategorized
E- mail marketing is powerful and effective, and a targeted e-mail-marketing campaign can drive traffic to your site, put your name in front of qualified prospects, and turn leads into sales — for much less than a traditional direct-marketing campaign. However,...
