Database Segmentation, Marketing Automation, Uncategorized, Web Analytics
Sometimes little tips and tricks can lead to substantial improvements with your marketing efforts. It’s my goal to provide some of these little tips and tricks that I’ve picked up implementing marketing automation these past 5 years. Here is a tip to find new leads...
Database Segmentation, General, Marketing Automation, Progressive Profiling, Submission Forms, Uncategorized
Have you ever found yourself stuck on a form only to find that you need to fill out information that you’re not comfortable sharing, or will consume too much of your time? Has a gated form ever felt like a nuisance to you when all you ever wanted was access to a...
Database Segmentation, Demand Generation, General, Marketing Automation, Marketing Basics, Net-Results Product Features, Uncategorized
How are you marketing/selling your product or service? Are you catering to your product team or to the prospect you have on the phone or on your website? Are you sure? People make purchase decisions based on emotion but justify their buying decisions based on fact....
Database Segmentation, Lead Management, Marketing Automation, Thought Leadership, Uncategorized
Curious about account-based marketing (ABM) and whether it’s a good strategy for your organization? We’re hosting a roundtable discussion about ABM through BMA Colorado on April 24th. Meredith Giersch, our Director of Channel Optimization, will explain how to...
Database Segmentation, Marketing Automation, Net-Results Product Features, Thought Leadership, Uncategorized
I recently read this post on the SiriusDecisions blog about the minimum requirements for a marketing automation platform. The Net-Results team really enjoyed the article, and then pow-wowed about what else we think could or should be added to their list. Since...
Database Segmentation, Lead Nurturing, Marketing Automation, Progressive Profiling, Uncategorized, Website Visitor Identification
The following is a guest post by the talented Chris Kilbourn of TOFU Marketing. Your customers are the heart of your marketing. You know that. So why is your company still using awkward, generic stock photos on your website and marketing materials? Why do your blog...
