The Net-Results Blog
What are key elements of a customer driven marketing strategy?
Here are the key elements I see in a customer driven marketing strategy: Talk to them. Yes, it’s a hassle. Yes, you have to prepare yourself with good questions. But you’ve got to talk to customers (and you know what? It’s always fun - at least, for me it is!). And...
What are the qualities of a good lead magnet?
There are a few key qualities that make up a good lead magnet. First,…
Is email marketing still relevant?
A new infographic to prove once and for all that email marketing is relevant and here to stay in 2019!
Marketing Automation Term Glossary
The Marketing Automation Glossary: the terms and definitions you’ve been waiting for
If you use a marketing automation platform, which one is it and what is good or bad about it?
Before I was Director at Net-Results, I spent 6 years in the marketing automation industry as a consultant. Some of my insights on Net-Results vs some of the other tools:…
Where is the best place to learn about inbound marketing in 2019?
Reality. Sure, you can get up to speed on inbound marketing principles by reading blogs. Or taking the famous HubSpot certification courses. All good stuff. But the thing about marketing… you can’t just take a principle and expect it to work in the real world. No...
Can content marketing increase your website's conversion rate?
When talking about conversion rate it’s important to define what exactly you’re converting. If you’re talking about converting visitors into customers, then yes, content can increase your conversion rate. If your website just sits there and your visitors can’t engage,...
Why would a company migrate from HubSpot to Marketo?
The reasons for moving from HubSpot to Marketo are similar to the reasons our customers moved from HubSpot to Net-Results. So, let me try and shed some light on that question. HubSpot’s a great tool. It looks gorgeous and, for a marketing automation tool, is...
Platform Updates – January 25, 2019
It’s only January and 2019 is already shaping up to be an exciting year! We have some super exciting updates to share with you today (and even more in the pipeline — so make sure you subscribe to be notified when they roll out). Here are just a few of the ways we’re...
What are some best practice SaaS onboarding processes for enterprise customers?
When you’re dealing with enterprise customers, any major SaaS purchase is going to have a ripple effect through the organization. Especially where we’re at (marketing automation) the implementation of software often goes along with some measure of digital...
Net-Results Customer Landing Pages Contest Results: Customer LPs We Love!
Over the last week here at Net-Results, we hosted a Landing Page contest. In order to enter, you had to submit a landing page built in Net-Results (drag & drop builder or HTML) and tell us why you thought your page was a winner. Our goal was to show off some of...
What is the best tool for B2B SaaS marketing automation?
You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization. Create a shopping list…Talk...
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